Sunday, December 12, 2004

from Guido vermeulen

Ruud, You could ask to do a "linguistic check" on these words. What does the word Tam and Ruud evoke in your own mother tongue and uniteall these evokations. This technique comes from companies who develop international brand names. They check if a proposed name has no negative connections for the productthey want to market in various countries. Sometimes this is quite funny (because a word can be beautiful in one tongue and quite rude in another). Okay, TAM in Dutch means tame, tamed, domesticated, dominated, evokesanimals that learned circus tricks for instance or pets. Tamtam evokes African drumming.

Ruud, I can't think of anything right now.

by Guido Vermeulen (

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